If you`re renting a property, it`s important to have a rental agreement in place. This document outlines the terms and conditions of the rental and protects both the tenant and the landlord. But did you know that the wording of your rental agreement can also have an impact on your search engine rankings? That`s right, the way you phrase your rental agreement can affect your SEO.
One common phrase that appears in rental agreements is «rental agreement was.» For example, «The rental agreement was signed on the 1st of May.» While this may seem like a harmless phrase, it can actually hurt your SEO. The reason for this is that it creates what`s known as passive voice.
Passive voice occurs when the subject of the sentence is acted upon rather than doing the action. In the example above, «rental agreement» is the subject and «was signed» is the action. Passive voice can make your writing sound weak and can also make it harder for search engines to understand the content. This can result in lower rankings for your website.
So, what should you do instead? Use active voice. Active voice is when the subject of the sentence performs the action. For example, «We signed the rental agreement on the 1st of May.» This is a stronger way of writing and makes it easier for search engines to understand your content.
Using active voice can also make your writing more engaging and easier to read for your audience. It can help to create a sense of urgency and can be more persuasive. So, not only is it good for your SEO, but it`s also good for your overall content strategy.
In summary, when writing your rental agreement, be mindful of your use of passive voice. Instead, opt for active voice to make your writing stronger and more engaging. By doing so, you`ll not only improve your SEO but also create more effective content.